How image optimization improves customer engagement

You've never been to a boutique that doesn't have Ecommerce Image Editing or garment racks for displaying their merchandise.


If such a place exists, it is likely to have closed down or gone bankrupt long ago.


No matter how great their product lines are, any store that doesn’t value the feedback of their customers will be subject to the same fate.


Online stores are the equivalent to clothing racks or mannequins, but product images are what you see when you go to an online store.


Optimizing your product images will increase customer engagement and increase your conversion rate.


Your product will not be sold by words alone. Customers prefer to see it in action.


They look at a product page that is picture-driven and focus on each photo, while looking at the text content to see if it matches what they have seen in the photos.


These are some tips to optimize your website images in the best way possible.


Images of the Compress


It's one thing having high-quality images. But it's quite another to be able to load them quickly on your website.


Many users find it difficult to download large images files, especially on mobile devices.


To eliminate this problem and speed up page loading time, compress your images.


Online, you'll find a variety of image editing tools, including PicMonkey, PicResize and FastStone.


Make sure you use the correct file type


Apart from the size of an image, its format can also affect how fast your website loads on mobile devices and desktop computers.


JPG, GIF, and PNG are the most popular types of image files. However, you cannot just use eeny meeny miny moe, because they have slight differences.


JPG is the most common format for Internet images because it compresses without compromising the quality of the image.
GIF images can be smaller than JPG and are associated with animations and small vector graphic files.
PNG is the largest image type and it's ideal for large, colourful images.
Use a digital asset management software
Digital asset management (DAM), is the process of organizing and storing digital assets in a centralised library that allows for sharing and easy retrieval.


Your DAM system will automatically convert any image that a user requests to your website into the format and dimension required by their device.


A responsive eCommerce website must be image optimized.


If optimized correctly, product images can quickly grab the attention of new visitors to your website and turn them into loyal customers.